Yep, even though they have 77,000 fans on Facebook, Cadbury UK decided to launch there new product, the ingeniously named ‘Bubbly’ (nothing like an Aero obviously!), on their Google+ page (2000 have them in their circles there) and then mentioned the launch on Twitter – ingenious, stupid or was there some hefty incentive? We’ll probably never know!
Mashable reports that Christian Oestlein, the group product manager at Google known as the “Google+ ad guy,” also relayed Cadbury’s message on his G+ profile on Wednesday.
It’s unclear whether anyone else has yet introduced a new product on Google+. Facebook became the go-to place for new product introductions after Ford launched its 2011 Explorer there in 2010.
Does this mean Google+ brand pages will become the new choice of Social Media Marketing launches and teh big brands will move away from facebook (ooh controversial!)? Only time will tell, but it’s certainly a positive step in that direction for the new kid on the block.
As we’ve said here before, ignore them at your peril!
Author: Graham Knowles Digital Guerilla Sydney