Complete Web Design, Website Management and e-Commerce Solutions by Sydney's Iconic Agency

Top Five Landing Page Metrics You Need to Know…

Analytics matter but not every marketer knows where to start – especially when it comes to landing page analytics. In this infographic, outlined are five critical analytics you should know when assessing your landing page optimization performance. Also added are cadditional best practices to improve these key metrics and industry benchmarks. What a
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Google+ gets Muppets boost

Google’s social network, Google+, has attracted more than 62 million registered users in its bid to close the gap on Facebook, according to unofficial figures. Read full article…
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Top 10 Tech Trends for 2011

Here’s a great review of Tech Trends for 2011 compiled by a group of UK Telegraph journalists.  Obviously Hacktivism being at No. 1 is the most profound element and one that we at The RAW Media Group all celebrate and fear in possibly equal portions (haven’t measured!), but that’s the beauty of the evolutionary and revolutionary t
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“How Can I Market My Small Business Online?”

More clear, practical and positive advice on SMO for small business “How Can I Market My Small Business Online?” 
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How to convince your boss that social media is the natural next step….

The proposal to use social media within a business context often comes from the bottom up.  We all know that the younger generations tend to be more comfortable, knowledgeable and skilled in the use of the raft of social media sites and tools.  Therefore it is no wonder that the idea often comes from someone who may not naturally be considered to h
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The Power of Twitter and celebrity endorsement #stephenfry

@stephenfry professes to be “very anti twitter” but he still hit’s us up with plenty of interesting nuggets! Here’s an extract from good piece he tweeted about that appeared in the TheAge.com.au  Recently  …read the full article here – Red carpet ride: the power of celebrity endorsement  The power of Twitter When
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How to Market Your Business on Facebook

We all used to think Facebookwas for kids; I’m with you I used to think the same thing as well, but it’s time to change our thinking. There are many companies using Facebook to market and seeing success in doing so.Consider the following statistics provided by O’Reilly Media. Between September 2008 and February 2009… The number of
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Social Media Marketing in 3 minutes

Ok its a bit “American” for us Aussies, but gets the facts over quickly and clearly!
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Understanding the Role of Social Media in Marketing

What the heck is social media and what role does it play in my marketing? This is probably a question I wouldn’t have received two years ago, but yet today it’s the most common question that enters my inbox.First off, let’s talk about what social media is. Social media represents low-cost tools that are used to combine technology
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Facebook Landing Pages – stand out from the crowd!

While there are many different Social Media sites available for specific business needs, knowing which ones to choose and how to use them might take more time than you want to spend. Today Facebook Pages look alike for the most part. That might be because people don’t have time to invest in them, nor have the qualifications to create an immersed pa
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