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“Best use of Facebook” winner at the Social Buzz Awards: Heineken Music Matcher

Heineken wanted to create extra value from its sponsorship of the Open’er Festival in Poland, one of the world’s best music festivals. The aim of this campaign was to increase its number of fans while promoting the Heineken brand and its patronage of the Open’er event on Facebook in a unique and engaging way. Graham Knowles –
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Employees have no protection from snooping bosses

Employees have no protection from snooping bosses Employees all too often think they are “bullet-proof” when they post anything on Facebook or Twitter. But as the law stands today, if they bring their employer into disrepute, the boss of the firm is well within their legal right to sack them, writes Emma Barnett. You will have heard abo
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Dr Evil asks… will Twitters latest attack on Google “Don’t be evil” backfire on them…?

The question I am pondering today is whether Twitters latest attack on Google “Don’t be evil” (a reference to one of Google’s early mottoes) will actually backfire on them… Who is really getting upset about this other than Twitter, Facebook, etc? You? Me? Joe Blogs? I don’t think so.  In fact many, including me see Goo
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Cadbury UK ignore Facebook for launch of new product and go for Google+ instead!

Yep, even though they have 77,000 fans on Facebook, Cadbury UK decided to launch there new product, the ingeniously named ‘Bubbly’ (nothing like an Aero obviously!), on their Google+ page (2000 have them in their circles there) and then mentioned the launch on Twitter – ingenious, stupid or was there some hefty incentive?  We̵
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Dan Schawbel video on Social Media and Personal Branding

Ok in our opinion he is not the most exciting speaker, however if you want to know about Personal Branding through Social Media you want to listen to Dan….     Dan Schawbel is recognized as the leading authority on personal branding. With over 900,000 results for his name in Google, Fast Company calls Dan Schawbel “A personal brand
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Google+ gets Muppets boost

Google’s social network, Google+, has attracted more than 62 million registered users in its bid to close the gap on Facebook, according to unofficial figures. Read full article…
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“Social Media Exhaustion” Among 2012’s Tech Trends to watch out for!?!?!….what codswallop!

Some writers would have you believe that Social Media is already dying, we’re all sooo tired of it and that external forces are making it all so difficult and oh of course Google+ has no chance because no one even knows about it….what a load of rubbish! Below is an extract of a recent article on mashable.com, (a usually enlightening rea
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Download all of your “private” Facebook data files…SCARY!!!

Download all of your Facebook files…SCARY!!! Do you remember everything you’ve said or done on Facebook? Well they do! And now you can download the file that they keep on you! Ok so this isn’t that new, but most people I talk to still have no idea about this and many other important elements of using Social Media.  So, when you click th
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7 Reasons to Rethink Your Blogging Strategy: New Research –

Another great article on Blogging Strategy from Social Media Examiner check it out…   Is your business working with bloggers? Do you blog? This article examines new research that shows blogging is here to stay. Like many social media tools, blogs have seen a steady increase in numbers and influence over the last several years. Read the w
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